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Energetic and electrifying–theNew All-ElectricPumaGen-E®. The electric SUV born to take on the city, with fast charging and advanced technology. Reduce running costs* with innovative efficiency.
Until 3oth June 2025, the New All-Electric Puma Gen-E is available with 0% APR Representative* on 2-Year Ford Options. What’s more, you’ll receive a 5-Year Service Plan plus Ford Assistance roadside assistance for the duration of your plan^.
Driving trills in the Nation’s Favourite Car – Gone Electric!
Choose from four drive modes to fine-tune your Pum aGen-E®. Eco Mode helps deliver up to 233 miles of driving range‡.
12″ touchscreen
Stay informed and entertained with the 12” SYNC®4 touchscreen, from live traffic up dates to your favourite music†
Ready to go
Get on the road quicker and charge from 10-80% in just 23.2 minutes using a 100kW fast charger‡‡.
Fast connections
From hands-free calling to downloading software updates, your Puma Gen-E® offers wireless connectivity and a 5G modem to always keep you connected.
Ready inside and out
Take it all, for busy weeks or weekends away. With the rear storage, added Gigabox and frunk, there’s up to 566litres of space.
Premium comfort
Be supported with seats designed for comfort, with ergonomic headrests and premium, stylish trims.
Electrifying style
Sleek exterior design, up to 18” alloy wheels** and signature LED headlights let you lead the charge in the city.
This is the New All‑Electric Puma Gen‑E®.
Who is it for?
The Puma Gen-E is tailored for urban adventurers who value sustainability, cutting-edge technology, and versatility in their daily drives. With its sleek design, eco-friendly performance, and adaptable features, it bridges the gap between modern luxury and environmental responsibility.
Would you like a deeper dive into any of these features or options?
Important Information
- Available to eligible retail customers for new vehicles contracted between 1st January and 31st March 2025 and registered by 30th September 2025.
- * Finance subject to status. Freepost Ford Credit.
- Imagery and information shown on this website may not reflect the latest UK specifications. Colours may vary. Options and accessories shown may incur additional costs. Locations and vehicles displayed may be outside of the UK.
- Dealer-fitted accessories are installed after registration and may impact your vehicle’s fuel consumption. The combined fuel consumption and CO2 emissions (WLTP) figures do not include dealer-fitted accessories.
Key Notes:
- *Compared to petrol Ford Puma models.
- **Features may be standard or optional depending on the series.
- ‡ Puma Gen-E Select model offers an estimated range of 233 miles on a full charge (WLTP). This range is based on the Worldwide Harmonised Light Vehicle Test Procedure and is intended for comparability. Actual range may vary due to factors like temperature, driving behavior, route, vehicle maintenance, and battery age.
- Combined Driving Cycle: 233 miles (WLTP)
- Motorway Driving (Extra High Range): 172 miles (WLTP)
- Testing conditions: 23°C ambient temperature, no climate or electrical load.
- ‡‡ High-power DC chargers (>200 kW), such as IONITY, can deliver up to 84 miles of driving range in approximately 10 minutes or a 10%-80% charge in about 23 minutes (based on Puma Gen-E Select model). Actual charge times and speeds will vary depending on the charging station, weather, battery age, and other factors.
- ‡‡‡ WLTP Combined Energy Consumption figures are based on the Puma Gen-E Select model and are intended for comparison purposes only. Real-life energy consumption will depend on factors such as accessories, weather, driving style, and vehicle load.
- † Avoid distractions while driving. Use voice-operated systems when possible. Some features may be locked while the vehicle is in gear, and not all features are compatible with all phones.
Financial information
Fordthorne acts as a credit broker in relation to finance products and not a lender.
Financial Status Declaration: Fordthorne only offers selected products from a limited number of finance providers. Please ask us for a list of providers from whom we offer finance.
FCA Disclosure: We may receive a percentage commission based on the amount financed.
Finance subject to status. Guarantees may be required. Freepost Ford Credit. Certain business types are excluded. See Ford.co.uk for more information. Further charges may be made subject to mileage and condition if the vehicle is returned at the end of the agreement.