The New All-Electric Ford Puma Gen-E has arrived! An agile, city-smart SUV that’s built for modern electric driving. Combining bold design, next-generation connectivity, and fast charging, the Puma Gen-E is engineered for everyday adventure with zero emissions.
The Puma Gen-E offers up to 233 miles of electric range* with instant torque and quiet performance. Charging from 10–80% in under 24 minutes† using a 100kW DC fast charger, this electric SUV is built to keep pace with your lifestyle.
Agile handling makes urban driving effortless, while four driving modes, including Eco Mode, let you tailor your experience. This is electric freedom, made stylish.
For a limited time, get 0% APR Representative* on 2 Year Ford Options when you purchase your new Puma Gen-E. Plus, benefit from the Ford Power Promise, designed to give you complete confidence in your electric journey.
Now, the UK government is introducing a £3,750 Electric Car Grant towards your purchase of the New All-Electric Puma Gen-E. This makes upgrading to electric more affordable than ever before.
You don’t need to do anything to receive the grant, we as your dealer will handle all the paperwork for you. For full T&C’s see Low-emission vehicles eligible for a plug-in grant: Cars – GOV.UK
Switching to electric is easier than ever with our Ford Power Promise. When you buy your Puma Gen-E, you’ll also get:
✅ Free Wallbox Charger‡ with standard installation
✅ Up to 10,000 miles of Free Charging‡ (with Octopus Go Intelligent Tariff)
✅ 5 Years Free Servicing with Ford Assistance^
✅ 8-Year/100,000-Mile Battery Warranty˜
✅ Dedicated EV Customer Support
You focus on the journey. We’ll handle the rest.
The Puma Gen-E is tailored for urban adventurers who value sustainability, cutting-edge technology, and versatility in their daily drives. With its sleek design, eco-friendly performance, and adaptable features, it bridges the gap between modern luxury and environmental responsibility.
Would you like a deeper dive into any of these features or options?
Your electric car deserves expert care — and at Fordthorne Service Centre in Cardiff, we deliver exactly that.
We offer specialised EV servicing for the Puma Gen-E, including:
✅ Scheduled service plans aligned with Ford’s recommendations
✅ Ford-trained technicians using genuine parts
✅ Hybrid and EV diagnostics with the latest equipment
✅ Battery health checks and software updates
✅ Complimentary Ford Assistance with every qualifying service
Maintain performance, protect your warranty, and keep your electric journey worry-free with trusted Ford servicing in Cardiff.
Book your Puma Gen-E service online today or speak with our servicing team for tailored advice.
Book your Ford Puma Gen-E test drive today at Fordthorne, Penarth Road, Cardiff, and explore our exclusive offers and electric vehicle support. Whether you’re new to EVs or ready to upgrade, our team is here to help.
📞 Call us or enquire online and experience a smarter way to drive.
Important Information and Terms and Conditions
©2025 Ford Motor Company. Ford Puma and Ford Puma Gen-E are trademarks of Ford and its affiliates.
†Britain’s number 1 best-selling car according to SMMT data.
**Based on full charge of 233 miles with Puma Gen-E Select model. Estimated range using Worldwide Harmonised Light Vehicle Test Procedure (WLTP). Figures shown are for comparability purposes and should only be compared with other vehicles tested to the same technical procedures. Actual range varies with conditions such as external elements like temperature, driving behaviours, route profile, vehicle maintenance, and lithiumion battery age and condition. 233 miles WLTP Overall Range reflects a combined driving cycle and 172 mile WLTP Extra High range reflects motorway driving – both tests are conducted in controlled conditions with an ambient temperature of 23 degrees Celsius and no climate or electrical load.
††High-power DC (>200kW) public chargers, such as IONITY, can deliver up to 84 miles of driving in approx. 10 minutes or 10%-80% in under 24 minutes. Figures given are based on Puma Gen-E Select model. Actual charge times and charging speeds will vary according to the type of home or public charging station used, as well as other factors (including weather, ambient temperature, driving behaviour, driving profile, vehicle condition,
lithium-ion-battery age, condition, and temperature.
^The 5 year service plan includes 2 scheduled services, in line with the 2 year / unlimited mileage service intervals on New All-Electric Puma Gen-E, providing the reassurance and peace of mind of knowing that your vehicle will be serviced by Ford technicians using genuine Ford parts. The plan provides the additional benefit of Ford Assistance for the duration of the plan – a roadside rescue, repair and recovery service that helps you seven days a week, 365 days a year. Wear and tear not included and may incur additional charges.
‡Eligible retail customers only contracted by 31st December 2025. Wallbox and standard install on private driveway (worth £899), fees apply for nonstandard install. £217 energy credit provided with Octopus Intelligent Go tariff to help charge your car up to 10,000 miles (based on WLTP test results, actual miles achieved may vary by model and driving style/conditions). Excludes NI and Channel Islands.
˜Battery warranty covers you if your EV battery loses capacity faster than expected (below 70% capacity). Up to Our 8-year/100,000 miles, whichever
is sooner
Financial Disclosure
*Models shown for illustration purposes only. Not available in conjunction with any other offer. Abbey Garage (Cardiff) Limited trading as Fordthorne and Ford Credit is a credit broker, not a lender CF11 8YZ. Finance provided by Ford Credit is a trading Style of FCE Bank plc. Registered in England: No 772784. Registered Office: FCE Bank plc, Arterial Road, Laindon, Essex, SS15 6EE. Finance is available subject to status, over 18s only. Ts & Cs apply. Freepost Ford Credit.
Available to eligible retail customers for new vehicles contracted between 1st October and 31st December 2025 and registered by 30th June 2026.
Financial Status Declaration: Fordthorne only offers selected products from a limited number of finance providers. Please ask us for a list of providers from whom we offer finance.
FCA Disclosure: We may receive a fixed fee commission for introducing you to Ford Credit.
Finance subject to status. Guarantees may be required. Freepost Ford Credit. Certain business types are excluded. See Ford.co.uk for more information. Further charges may be made subject to mileage and condition if the vehicle is returned at the end of the agreement.
Wallbox and standard install on private driveway (worth £899), fees apply for nonstandard install. £217 energy credit provided with Octopus Intelligent Go tariff to help charge your car up to 10,000 miles (based on WLTP test results, actual miles achieved may vary by model and driving style/conditions). Excludes NI and Channel Islands.